Agro-food Marketing

Introduction: the global context of food and agricultural marketing food marketing and agricultural marketing: the scope of the subject. Agricultural commodity analysis: supply and demand of agricultural products agricultural price analysis international trade in agricultural commodities commodity market modelling. Agricultural market organization and performance: market structure and institutions marketing margins in food products marketing information and support systems. Researching the food consumer: consumer behaviour food marketing research sampling and survey techniques multivariate analysis in marketing research data. Food product marketing decisions: product policy pricing policy advertising and promotions distribution. Marketing strategy: control of marketing programme international partnering in marketing strategic marketing cases.