숙박 플랫폼 비즈니스의 기술적 특성, 지각된 유용성과 용이성, 신뢰, 구매의도에 관한 영향관계 연구

A study of purpose is to grasp the effect of technological characteristics perceived by accommodation platform service consumers on lodging platform acceptance attitude, and to examine the relationship between the lodging product acceptance attitude and purchase intention on the base of trust. In total, 335 copies were collected and adopted as analysis data, and finally analyzed through the statistical program SPSS 23. The consequences of this research is presented as follows: By utilizing the expanded technology acceptance model, it will be possible to grasp the specific purchasing characteristics of consumers through accommodation platform services with information quality and system quality, which are technical characteristics as a leading variable influencing consumer's product acceptance attitude in the accommodation platform business. Lodging platform companies will need to maximize their trust to consumers by improving the technical characteristics (information quality and system quality) of the platform.