A dedicated specialty center for nose and sinus care: an organized approach.

A specialty center focusing on a single, widespread medical problem and housing all treatment modalities is a revolutionary approach to medical treatment. Sinusitis, the most common chronic illness in the United States, is ideally suited to this approach. By housing the most advanced options for patients in a highly specialized treatment facility, attention is focused on the patient's problem, and treatment may be improved. In this article, an overview of the specialty center approach to sinus and nasal disorders is provided. State-of-the-art medical treatment, allergy evaluation and treatment, and surgical technology, including powered instrumentation and computerized image-guided surgery, are all employed in the treatment of functional nasal problems and cosmetic nasal requests. A subspecialty training program will allow for replication of this model for sinus and nasal care nationally. The Becker Nose and Sinus Center, LLC, is the first specialty center in New Jersey focused on diagnosing and treating patients who suffer from nasal and sinus disorders. The Nose and Sinus Center houses some of the most advanced options for patients in nose and sinus care in a highly specialized treatment facility and is a model for this organized approach to sinus and nasal care.