I-O Psychology and SIOP Brand Awareness Among Business Professionals, HR Professionals, Faculty Members, and College Students

I-O psychology has struggled with visibility issues for decades (Gasser, et al., 1998). However, with a bright career outlook (U.S. Bureau of Labor Statistics, 2014), growing membership, and many SIOP members focused on promoting the SIOP and I-O brands (Allen, 2014), there are reasons to be optimistic about prospects for improving recognition and appreciation of the I-O field. Over the past year, for example, SIOP and its members have made substantial improvements to branding (Reynolds, 2013), conducted the first of a series of pre-SIOP workshops designed to highlight the field to non I-O business professionals (SIOP, 2013) and reinvigorated educational outreach efforts (Howardson, Kim, Shoss, Barber, & Jundt, 2014).