축제 안전품질이 관광만족과 재방문의도에 미치는 영향

Recently, safety has become one of the most important issues in various circumstances. This study explored the effect of Festival Safety Quality on Tourist Satisfaction and Revisit Intention at a cultural festival site. In previous research, the Service Quality has been considered as a key influence factor on tourist satisfaction and future behavioral intention. Data were collected from 289 visitors at the Hwacheon Mountain Trout Festival in January of 2015. The festival safety quality factors affecting visitor satisfaction were extracted from previous research, resulting in five elements; weak person safety, experience facility safety, hygiene safety and safety staff, emergency safety, traffic safety. The results of the present study showed that all of the factors of Festival Safety Quality had positive influence on the Tourist Satisfaction and Revisit Intention. Especially hygiene safety & safety staff factor and weak person safety factor had strong influence on the Tourist Satisfaction and Revisit Intention. Based on these findings, the future research directions as well as the implications and limitations of the study were discussed.