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Comparative analysis of service quality of Big Bazaar and Spencer's: a fuzzy approach
Comparative analysis of service quality of Big Bazaar and Spencer's: a fuzzy approach
2021
Hanumantha Rao Sama
Sanjay Gupta
Manoj Mathew
Swati Gupta
Keywords:
Multiple-criteria decision analysis
SERVQUAL
Computer science
Fuzzy logic
Bazaar
Operations research
Service quality
Correction
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