Design and performance attributes driving mobile travel application engagement

FangJiaming,ZhaoZhirong,Wenchao,WangRuping

Design and performance attributes driving mobile travel application engagement

2017

FangJiaming
ZhaoZhirong
Wenchao
WangRuping

Factors and mechanisms affecting mobile travel app engagement are investigated.App design attributes and app performance attributes driving travel app engagement are identified.UI attractiveness an...

Keywords:

Knowledge management
Engineering
behavioral engagement
Marketing
Attractiveness

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