Application of Digital Media Art Design in Modern Advertising Under the Background of Big Data

With the rapid development of Internet technology, digital media art design has become a new research hotspot. In this era of information explosion, huge data and endless knowledge, people have more and more unusual and unique profound influences on big data technology and digital advertising creativity. Digital media art design is a new creative concept, and the shadow of digital media is constantly emerging in modern advertising. Based on the development of modern advertising, this article studies the application of its digital media art in the context of big data. This article mainly uses observation method, case analysis method, questionnaire survey method and other methods for research. The results of the questionnaire survey show that the application of digital media art design in modern advertising is a general trend. In addition, since 30% of people pursue visual effects, the design of advertisements should also be more visually designed.