Análisis del discurso oficial de la Casa Real en Twitter durante el periodo de abdicación del Rey Juan Carlos I y la coronación de Felipe VI

On June 2nd of 2014, Juan Carlos I of Spain abdicated the throne. Felipe VI was crowned King on June 19th of the same year. A few days before the abdication, on May 21st, the Royal House opened its official Twitter account. This research analyses the discourse of the Royal House in the social network between its opening day until the coronation of the new king. The initial hypothesis assumes different keys in relation to the thematic agenda proposed by the Royal Institution and the unofficial purpose for which the account was opened. In order to establish relevant conclusions, the methodology includes a quantitative analysis, qualitative and linguistic analysis of the tweets.