EFEKTIVITAS IKLAN LAZADA MELALUI FACEBOOK

The purpose of this study to determine the level of effectiveness of advertising Lazada Indonesia via Facebook. The sample in this study is a Facebook consumer who follows the account Lazada Indonesia on Facebook aged 21-40 years amounted to 120 people. Data collection techniques that is by way of questionnaires and methods of data analysis used is the EPIC model. The results of the study shows that the ads Lazada Indonesia through Facebook viewed from empathy, persuasion, and impact (impact) is in the category enough, while for advertising communication entered in the category effectively. The next result shows that overall ads Lazada Indonesia through Facebook are in the category quite effectively. Through the results of this study, is expected for Lazada Indonesia to improve and improve the ads displayed in social media Facebook because the results show that the ads displayed are still quite effective. This needs to be done considering that advertising is important to the company's goals and interests.