Using a Reverse Auction Approach to Promote Indoor Water Conservation

Encouraging water conservation among residents is important even in high rainfall regions. Rebates are often used to encourage upgrades to water-efficient fixtures and appliances. The study reported here used a reverse auction approach to examine the amount of compensation needed for residents of water-rich regions to install water saving technology in their homes. Results showed that on average a 30% rebate was needed for residents to upgrade their fixtures and appliances. Lessons learned from the study can assist other Extension programs in implementing an auction-based approach for encouraging adoption of improved environmental practices in a community.