Bigger is better: the influence of physical size on aesthetic preference judgments

The hypothesis that the physical size of an object can influence aesthetic preferences was investigated. In a series of four experiments, participants were presented with pairs of abstract stimuli and asked to indicate which member of each pair they preferred. A preference for larger stimuli was found on the majority of trials using various types of stimuli, stimuli of various sizes, and with both adult and 3-year-old participants. This preference pattern was disrupted only when participants had both stimuli that provided a readily accessible alternative source of preference-evoking information and sufficient attentional resources to make their preference judgments. Copyright # 2002 John Wiley & Sons, Ltd.