An Empirical Study of E-Marketplace Acceptance in MSMEs under the Constructs of Effort Expectancy, Social Influence and Facilitating Condition Factors

MSME is one of the important parts of a country's economy, because MSME has a very important role in improving the speed of community economic development. The development of ICT has brought about revolutionary changes in human lifestyles and the workplace. The spread of ICTs will bridge the gap by reducing economic distances and providing instant and economic access to information. Thus, this study used online questionnaire survey to gather the primary data to determine the acceptance in MSMEs under the constructs of effort expectancy, social influence and facilitating condition. This study is conducted in Bali, Indonesia focuses at Badung Regency, Gianyar Regency, and Denpasar Regency. The population of this study is chosen through non-probability sampling, and about 100 participants had successfully completed the provided questionnaire questions. This study used IBM SPSS Statistic 25 and SmartPLS 3.0 program to analyses the collected data for descriptive analysis as well as hypotheses testing. The obtained result indicated that the effort expectancy has a positive relationship with behavioral intention to use e-marketplace, while other constructs such as social influence and facilitating condition do not have a positive relationship with behavioral intention to use e-marketplace.