‘Reinventing’ the Business Plan Process for Sustainable Start-Ups

While there is still exponential growth in the number and types of entrepreneurship programs offered around the world, there seems to be a concurrent sustainability revolution that calls for a shift away from “business as usual.” Therefore, it is appropriate that entrepreneurship education in colleges and universities, as well as entrepreneurial support organizations, begin to address sustainability initiatives as mandatory and not optional. Since the business plan is typically a common starting point for new ventures, we propose a framework for re-inventing the business planning process to incorporate sustainability issues.