Values as knowledge: a new frame of reference for a new generation of knowledge workers

Purpose – From the frame of reference reflecting on values as knowledge, this paper aims to explore future organizational values that resonate with characteristics of a increasing change, rising uncertainty, growing complexity and ubiquitous anxiety (CUCA) environment and a new generation of knowledge workers.Design/methodology/approach – The paper shifts the frame of reference to reflect on values as knowledge, and from that viewpoint explores future organizational values that resonate with characteristics of a CUCA environment and a new generation of knowledge workers. It lays the groundwork by first clearly defining knowledge and aspects of knowledge, and values. It then takes a closer look at the relationship between knowledge and values, values in organizations, and aligning values.Findings – Exploring values as knowledge offers the opportunity for a deeper understanding of the relationships among values. The eight proposed values (integrity, empathy, transparency, participation, collaboration, contr...