Design Social Media Interface to Better Support Collaborative Travel Planning

Social media, which facilitate online interaction among travelers, have significantly impacted the travel industry. While prior literatures have addressed the “information media” feature of social media in travel planning, the effect of social media as a collaborative communication tool has been largely ignored. The purpose of this working paper is to design various social media interfaces to assist collaborative travel planning process. Four interfaces (dialogue-flow interface, user-centric interface, wiki-mode interface and integrated interface) emphasizing different aspects of collaborative communication were developed. The interface prototype forms the experimental foundation for our future research.