Strategic research on industrialization development of Chinese goldfish based on the Smiling Curve Theory

The goldfish industry is an important part of ornamental fishery.The theory of Smiling Curve is one of the classical theoretical models for analysis of industrial development model. This paper analyzed the current situation and its structural topics of the goldfish industry in China by the utilization of the Smiling Curve Theory.Moreover,we also explored the strategic approaches and solutions for the update and optimize the goldfish industry.The studies shows that the development of present goldfish industry in China is facing the challenges from the weak innovation of scientific technology,low level of the industrial structure and market development and etc.We proposed three directions for strategic update of our goldfish industry and also proposed that it is necessary for us to increase the housing policy for support,construct the alliance for industry,promote the input of the science technology and the integration of the industry,and improve the marketing mode and mining the cultural connotation.