IMPORTANCE OF PUBLIC RELATIONS IN NATURAL STONE MINING AND ITS CONTRIBUTION TO THE INDUSTRY

All activities done in marble and natural stone industry has a social dimension. Mining continued serious work in all branches of international companies before the creation of a sustanaible culture of marble social dimension of public relations in the foreground is the driving force. Sustainable and professional public relations policy, marble-work capacity improves the natural stone industry. Public relations, stakeholders or the general term of communication bridge between the industry and public as a linear sets. Earnings for both sides to form a structure that allows. Public Reliations, the license of holder the legislation specified obligations shall also deserve allowed outside of the “social license” saves. Therefore, invisible costs are minimized enables local people to build a solid foundation is. Transparent, stable, sustainable and mutually based on dialogue, persuasion development of a stakeholder management strategy builds. Public relations, environmental and social events aimed at developing various reviews and assessments at least once, and completely eliminating the number down. Solutions to the problems, thanks to sound management of public relations based on principle of producing the maximum benefit to the creation of a continuous production chain is established. The approach is most criticized for marble rubble criticism provides the right to be informed. If public relations installed correctly, marble, based on group to operate more efficiently and provide a continuous power. Improves access to social resources, crates confidence. Obstacles that hinder activities (protest, such as cessation of work) reduces the formation and allows all employees to focus on the work they do. This case, employment, production, marketing, sales and earnings are.