A method for producing a security feature on a value and / or security product, and the value and / or security product (pixelized application element)

For targeted and accurate personalization of an application element 210 formed as a transfer element is provided a method by which the personalized security feature 200 can be produced on a value and / or security product 100th The method comprises the steps of: (a) providing a surface 101 having the substrate 105, (b) providing at least one a front side 211 and a backside 212 having application element, (c) generating in each case a layer of an adhesion promoter on one of the substrate surfaces and / or the back of the at least one application element, (d) applying the respective application element with its rear side having the provided with the respective layer of the primer the substrate surface or applying the respective application element with its the adhesive back to the substrate surface, (e) insoluble connecting the respective application element with the substrate surface only in at least one defined by at least one free region 240 adhesion area 230 and (f) mechanically removing in the at least one free area and that are available with the Substratoberf Smile Friend not inextricably connected portions of the respective application element from the substrate surface, while remain permanently connected with the substrate surface in the Dende exploiting at least one adhesion area parts of the application element. The respective application element regularly has arranged thin portions 250, so that the that are available in the at least one free area parts of the respective application element during the mechanical removal of the substrate surface in the small areas separate from the that are available in the at least one adhesion area portions of the respective application element.