Understanding Contextual Attractiveness Factors of Transit Orientated Shopping Mall Developments (Tosmds) for Shopping Mall Passengers on the Dubai Metro Red Line

Shopping mall studies reveal various factors attracting customers and patrons, whilst Transit-Oriented Development (TOD) studies focus on the impact of these developments on transit ridership. There is, however, limited research on Transit-Oriented Shopping Mall Developments (TOSMDs) and their attractiveness to passen- gers to board at nearby stations. This study investigates the attractiveness of these developments by exploring three contextual factors. Structural modelling indicated two contextual factors related to the preference of shopping mall passengers to board at transit stations near shopping malls. The study contributes to understanding and optimizing TOD planning practice and forecasting across transit networks.