Fortune Run: A Mobile Game Showcasing Cultural Celebration in Malaysia

Mobile games have become one of the most popular entertainment medium nowadays. Mobile games with wide variety of genres can be found and downloaded easily through digital marketplace such as Google Play and Apps Store. Elements of cultural festival has also been developed as mobile games. However, the amount of existing mobile games that contain Malaysia's local cultural content are limited. Malaysia is a unique country consists of multiple ethnics and cultures. Therefore, a game has been developed in this project to introduce the unique elements of Malaysia's culture to the user. The game is created based on the theme of Chinese New Year celebration in Malaysia. Game Development Life Cycle (GDLC) was used as a methodology. The game is implemented in mobile platform and in English language. The game uses a 2D side scrolling design approach where swiping method is used to control the game character. Technology Acceptance Model (TAM) is adapted to measure user acceptance level in terms of game design, functionality and overall game performance. Results of user acceptance test shows that 50 % of respondents agreed that the developed mobile game able to provide general idea of how Chinese New Year is celebrated in Malaysia.