Managing Company Competitiveness in the Digital Economy

The 21st Century Management Concept modifies management processes and mechanisms. Obsolescence of technologies and the formation of the new digital environment leads to a decrease in the level of competitiveness of companies. The application of new approaches to managing the competitiveness of companies in the digital economy is the main tool. The theoretical study of the issue is missing today. New tasks to manage the company’s competitiveness need to be formed. When writing a scientific article, the following tasks were solved: to the triangle of company competitiveness management was considered; to the company’s competitiveness management processes are identified; to the company’s competitiveness management system has been formed; to the model of the company’s competitiveness management in a digital economy is modeled. The solution of the tasks carried out on the basis of the application of methodological tools. The research methods were: the method of staging installations, the method of theorizing the conceptual apparatus, the method of comparative characteristics, the method of abstracted application, the method of formalization, the method of implication settings, the method of descriptive data, the method of structuring the phenomenon under study.