SWOT-AHP Approach for Sustainable Manufacturing Strategy Selection: A Case of Indian SME:

Manufacturing firms are facing growing internal and external pressures to adopt manufacturing and supply chain strategies that fulfil the expectations of various stakeholders in value chain. Literature highlights that despite positive relationship between firm performance and sustainable development strategies, manufacturing industry, particularly small and medium enterprises (SMEs), are slow to adopt sustainable practices. Researchers highlight that the inability to identify and prioritize critical factors for strategy formulation and implementation is the main reason that inhibits SMEs to accrue the sustainability-related benefits. This article presents a combination of strength, weakness, opportunities and threats analysis and analytic hierarchy process for identifying and prioritizing critical sustainable manufacturing and supply chain factors by an Indian metal recycling medium-size firm. After assigning priority rankings to the shortlisted strategies, company was able to select and deploy highly successful strategy for improving sustainable business performance.