Benchmarking for Sustainable Touristic Development: the Case of Pavia (Lombardy, Italy).

The paper analyzes in detail the implementation and the process of benchmarking for improving territorial and touristic development. This research uses primary and secondary data. The results show as the benchmarking methodology can be a tool for improving the strategy. Collaborative benchmarking can be useful to share models and experiences between partners and also global benchmarking is important for the international research of the best practices.