An Exploratory Framework Assessing Intrinsic and Extrinsic Motivators Related to Mobile Device Applications and Attributes for the Canadian Seniors
2016
This study provides a first exploratory analysis, based on a survey of 103 seniors aged 65–95, to assess the needs/motives which are important to examine in further empirical research and in the development of mobile devices and apps for seniors. Results showed that seniors have intrinsic and extrinsic needs/motives that need to be taken into consideration when conceptualizing mobile attributes/apps to assist seniors. ‘Three Tiers of Priority’ specific to mobile attributes were uncovered through this research.
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