User behavior identification equipment and method

2011 
The invention provides user behavior identification equipment, which comprises a position data receiving unit, a data pre-processing unit, a characteristic vector extraction unit and a user behavior identification unit, wherein the position data receiving unit receives user position data and sorts the user position data in a time sequence to obtain time-sequence-based user position data; the data pre-processing unit pre-processes the time-sequence-based user position data; the characteristic vector extraction unit extracts characteristic vectors which are used for identifying the activity type of users according to the pre-processed user position data; and the user behavior identification unit identifies the activity type of the users according to the characteristic vectors which are extracted by the characteristic vector extraction unit to obtain the behavior characteristics of the users. The invention also provides a user behavior identification method. By the invention, the deep behavior characteristics of the users can be obtained, so a behavior identification result of each user is accurate and rich.
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