Leisure time availability-a silent factor of effective communication strategy for rural youth

Leisure time availability and their utilization in the current decade has witnessed rapid technological changes and advancement through science and technology and attained great strides by enabling the country's head high through defense, food and economic security. These technological advancements have also created some unfavourable impact on society through enhancing the leisure time especially for rural youths. “Leisure an activity to which the individuals may freely devote himself outside the needs and obligation of his occupation, his family and society for his recreation, diversion and personal development” (Dumazedier, 1960). The communication and leisure time availability is play the vital role in making any plan or strategy for the better construction of society and nation with cooperation of rural youth.