Competências interculturais na gestão de relacionamentos:: a internacionalização do ensino por meio de ações na interface entre comunicação e educação

The current landscape allows the understanding that organizational communication is increasingly characterized as a movement of interpretation and reinterpretation of social relations, in which the various actors involved, from various cultures, now also information producers, act in the construction of meaning. Faced with this context, we present the problem of this research: how to foster intercultural and communication skills of public relations undergraduates through digital platforms, considering interactional aspects and the culture of connection? The main goal was to analyze the use of social media by a group of students from Brazil and Portugal in the light of intercultural interaction. The methodological process was developed in two stages: 1) bibliographic research and 2) analysis of the interaction between the group of students from a social media, with open educational resources and focused on co-learning. The analysis of results based on netnography and content analysis points to the need to create concrete means of interaction in the training of public relations professionals.