Evaluation of irrational individual investors’ behavior driving factors in Lithuania

In the article individual investors’ irrational behavior is analyzed and the major factors, influencing it are presented. Based on the results of the research made in Lithuania, authors conclude, that Lithuanian individual investors suffer from basic biases such as overconfidence, anchoring, mental accounting, herd behavior, confirmation and overreaction. In the article authors present research results, which allow to conclude, that psychological factors of investors’ behavior impact investment decision-making and course irrational behavior of individual investors in the financial market.