Partner Communications Company Ltd. (Hebrew: חברת פרטנר תקשורת בע'מ) doing business as Partner (Hebrew: פרטנר), formerly known as Orange Israel (Hebrew: אורנג' ישראל), is a mobile network operator, internet Wi-Fi, fixed telephony service and OTT/IPTV provider in Israel. It was formerly operating under the Orange brand name until 16 February 2016. Partner Communications Company Ltd. (Hebrew: חברת פרטנר תקשורת בע'מ) doing business as Partner (Hebrew: פרטנר), formerly known as Orange Israel (Hebrew: אורנג' ישראל), is a mobile network operator, internet Wi-Fi, fixed telephony service and OTT/IPTV provider in Israel. It was formerly operating under the Orange brand name until 16 February 2016. The company’s shares are traded on NASDAQ and the Tel Aviv Stock Exchange, where it is a constituent of the TA-25 Index; since August 2009, Scailex Corporation (owned by businessman Ilan Ben Dov) controls 51% of its shares. Partner Communications commenced full commercial operations in January 1999 and by 31 March 2001 had over 1 million subscribers, representing an estimated 21% of the cellular market in Israel at that time. As of June 2016 it has 2.7 million subscribers. The prefix (area code) for Partner customers is 054, although customers who requested to keep their old number from a different cellular company may have a different area code, as required by law.