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Link analysis

In network theory, link analysis is a data-analysis technique used to evaluate relationships (connections) between nodes. Relationships may be identified among various types of nodes (objects), including organizations, people and transactions. Link analysis has been used for investigation of criminal activity (fraud detection, counterterrorism, and intelligence), computer security analysis, search engine optimization, market research, medical research, and art. In network theory, link analysis is a data-analysis technique used to evaluate relationships (connections) between nodes. Relationships may be identified among various types of nodes (objects), including organizations, people and transactions. Link analysis has been used for investigation of criminal activity (fraud detection, counterterrorism, and intelligence), computer security analysis, search engine optimization, market research, medical research, and art. Knowledge discovery is an iterative and interactive process used to identify, analyze and visualize patterns in data. Network analysis, link analysis and social network analysis are all methods of knowledge discovery, each a corresponding subset of the prior method. Most knowledge discovery methods follow these steps (at the highest level): Data gathering and processing requires access to data and has several inherent issues, including information overload and data errors. Once data is collected, it will need to be transformed into a format that can be effectively used by both human and computer analyzers. Manual or computer-generated visualizations tools may be mapped from the data, including network charts. Several algorithms exist to help with analysis of data – Dijkstra’s algorithm, breadth-first search, and depth-first search. Link analysis focuses on analysis of relationships among nodes through visualization methods (network charts, association matrix). Here is an example of the relationships that may be mapped for crime investigations: Link analysis is used for 3 primary purposes: Klerks categorized link analysis tools into 3 generations. The first generation was introduced in 1975 as the Anacpapa Chart of Harper and Harris. This method requires that a domain expert review data files, identify associations by constructing an association matrix, create a link chart for visualization and finally analyze the network chart to identify patterns of interest. This method requires extensive domain knowledge and is extremely time-consuming when reviewing vast amounts of data. In addition to the association matrix, the activities matrix can be used to produce actionable information, which has practical value and use to law-enforcement. The activities matrix, as the term might imply, centers on the actions and activities of people with respect to locations. Whereas the association matrix focuses on the relationships between people, organizations, and/or properties. The distinction between these two types of matrices, while minor, is nonetheless significant in terms of the output of the analysis completed or rendered. Second generation tools consist of automatic graphics-based analysis tools such as IBM i2 Analyst’s Notebook, Netmap, ClueMaker and Watson. These tools offer the ability to automate the construction and updates of the link chart once an association matrix is manually created, however, analysis of the resulting charts and graphs still requires an expert with extensive domain knowledge.

[ "Information retrieval", "Machine learning", "Data mining", "World Wide Web" ]
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