According to Robin A. Williams and David Edge (1996), 'Central to social shaping of technology (SST) is the concept that there are choices (though not necessarily conscious choices) inherent in both the design of individual artifacts and systems, and in the direction or trajectory of innovation programs.' According to Robin A. Williams and David Edge (1996), 'Central to social shaping of technology (SST) is the concept that there are choices (though not necessarily conscious choices) inherent in both the design of individual artifacts and systems, and in the direction or trajectory of innovation programs.'