Crest Whitestrips is a tooth whitening product made by Procter & Gamble. Crest Whitestrips is a tooth whitening product made by Procter & Gamble. Crest Whitestrips were introduced in 2001. The product is used by placing a disposable plastic strip directly onto the teeth that contains an enamel safe whitening gel. It is reported to be most effective on yellow and heavily stained teeth.