Public Service Motivation (PSM) is an attribute of government and non-governmental organization (NGO) employment that explains why individuals have a desire to serve the public and link their personal actions with the overall public interest. Understanding the theory and practice of PSM is important in determining the motivations of individuals who choose careers in the government and non-profit sectors despite the potential for more financially lucrative careers in the private sector. Public Service Motivation (PSM) is an attribute of government and non-governmental organization (NGO) employment that explains why individuals have a desire to serve the public and link their personal actions with the overall public interest. Understanding the theory and practice of PSM is important in determining the motivations of individuals who choose careers in the government and non-profit sectors despite the potential for more financially lucrative careers in the private sector. PSM helps employees get the most out of their job experience and is rapidly evolving to work towards employee goals and company needs effectively. Efforts to manage employee behavior within government organizations by focusing on financial rewards may not have the desired effect and could potentially have a negative impact on employee motivation and performance seeing as how those that do work in the public sector are usually not motivated by financial gain. According to Perry, PSM in today's society is more about focusing on employee commitment to an organization rather than benefits of a higher salary. One way PSM output can be measured is by team performance which encourages individuals to engage in behaviors that are best for the team's success and productivity. Performance can be measured in different categories and various outcomes can be utilized in order to help the organization set goals and interpret the results to tweak their motivational techniques. One area or aspect of management that relies heavily on motivation is when an organization or company determines how to distribute rewards to employees. Gottfredson emphasized that rewards may be the most important tool that business leaders have to coordinate and motivate team members with the idea that rewards can be monetary or promotional, but motivation plays a key part in how hard employees will work to receive rewards.