Communication ethics is the notion that an individual's or group's behavior are governed by their morals which in turn affects communication. Generally speaking communication ethics deals with the moral good present in any form of human communication. This includes interpersonal communication, mass mediated communication, and digital communication. Communication ethics is the notion that an individual's or group's behavior are governed by their morals which in turn affects communication. Generally speaking communication ethics deals with the moral good present in any form of human communication. This includes interpersonal communication, mass mediated communication, and digital communication. Communication ethics concerns not only the individual, but is of great concern to businesses, corporations, and professional entities. A business with unethical communication practices is not as effective as one with ethical communication practices. For example, a business with unethical communication practices may withhold evidence that it is harming the environment or breaking a law through a lack of transparence; while a business with ethical communication practices will immediately press a release to the affected parties. In this example, transparency makes the business more effective because it notifies its clients, prospective or established, providers/suppliers, or other affiliates of the potential environmental hazard or law violation. In other words, in this example, transparency will encourage trust and good faith, that the effective business will not conceal what is in the interest of its audience. For the sake of counterexample, there may be a time when censorship is the more effective business practice: take the case of trade secrets, when a design method or management tactic is not openly revealed in the name of competitive advantage; or when terms of agreement/use that a business may have with a service provider forbids transparency. In the latter counterexample, Communication ethics is also a division of the NCA (National Communication Association) which was established by Western Michigan University in 1985, as well the NCA has adopted a Credo for Ethical Communication.The Communication Ethics Conference has been held every year for the last 13 years, and has various speakers from Communication Studies backgrounds.