Experience architecture

Experience architecture (XA) is the art of articulating a clear user story/journey through an information architecture, interaction design and experience design that an end user navigates across products and services offered by the client or as intended by the designer. This visual representation is intended not only to highlight the systems that the end user will touch and interact with, but also the key interactions that the user will have with interacting the internal systems or back end structure of an application. It provides a holistic view of the experience, vertical knowledge of industry, the systems, documenting, analysing and the points that should be focused on when developing a series of interactions that are intended to enhance end user’s emotions. The Experience architecture provides an overall direction for user experience actions across the projects. Experience architecture (XA) is the art of articulating a clear user story/journey through an information architecture, interaction design and experience design that an end user navigates across products and services offered by the client or as intended by the designer. This visual representation is intended not only to highlight the systems that the end user will touch and interact with, but also the key interactions that the user will have with interacting the internal systems or back end structure of an application. It provides a holistic view of the experience, vertical knowledge of industry, the systems, documenting, analysing and the points that should be focused on when developing a series of interactions that are intended to enhance end user’s emotions. The Experience architecture provides an overall direction for user experience actions across the projects. An experience architect (also known as an XA) is a designer authoring, planning and designing the experience architecture deliverables. An XA will encompass variety of interaction and digital design skills of human behaviour, user-centered design (UCD) and interaction design. This person is also responsible for connecting human emotions with the end product thus creating co-relations by ensuring that the experience meets or exceeds needs and objectives of the intended or wide users. The XA integrates the results into an actionable requirements. They are responsible for conceptualising and delivering the design deliverables that meets business and usability objectives by identifying the modules, templates, structure and evaluating the end product integration.