Price on application (sometimes price on asking), more commonly abbreviated as POA, is a term often seen on price lists, classified advertisements and is commonly used with regard to real estate prices. It means the seller or selling agent must be contacted in order to obtain the price. Price on application (sometimes price on asking), more commonly abbreviated as POA, is a term often seen on price lists, classified advertisements and is commonly used with regard to real estate prices. It means the seller or selling agent must be contacted in order to obtain the price.