Organization–public relationships is a key concept in public relations. The emergence of as a new paradigm for public relations. scholars’ argument about the essence of public relations—what it is and what society. The relationship paradigm provides a framework to explore the linkage between public relations efforts and its outcomes. Organization–public relationships is a key concept in public relations. The emergence of as a new paradigm for public relations. scholars’ argument about the essence of public relations—what it is and what society. The relationship paradigm provides a framework to explore the linkage between public relations efforts and its outcomes.