Response rate (survey)

In survey research, response rate, also known as completion rate or return rate, is the number of people who answered the survey divided by the number of people in the sample. It is usually expressed in the form of a percentage. The term is also used in direct marketing to refer to the number of people who responded to an offer. In survey research, response rate, also known as completion rate or return rate, is the number of people who answered the survey divided by the number of people in the sample. It is usually expressed in the form of a percentage. The term is also used in direct marketing to refer to the number of people who responded to an offer. The general consensus in academic surveys is to choose one of the six definitions summarized by the American Association for Public Opinion Research (AAPOR). These definitions are endorsed by the National Research Council and the Journal of the American Medical Association, among other well recognized institutions. They are: