Long code

A long number (e.g. +44 7624 800555 in international notation or 07624 800555 in UK national notation), also known as a virtual mobile number (VMN), dedicated phone number MSISDN or long code, is a reception mechanism used by businesses to receive SMS messages and voice calls. As well as being internationally available, long numbers enable businesses to have their own number, rather than short codes which are generally shared across a lot of brands. Long numbers allows a wide range of industries to generate large amounts of mobile-originated SMS from the subscribers, such as wireless application service providers, mobile virtual network operators, mobile virtual network enablers, SMS aggregators, e-sellers, advertising agencies, media channels and mobile infrastructure providers.Both long numbers and short codes have their advantages and disadvantages.