McDonaldization

McDonaldization is a McWord developed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. For Ritzer, 'McDonaldization' is when a society adopts the characteristics of a fast-food restaurant. The process of McDonaldization can be summarized as the way in which 'the principles of the fast-food restaurant are coming to dominate more and more sectors of recent idea about the worldwide homogenization of cultures due to globalization. McDonaldization is a McWord developed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. For Ritzer, 'McDonaldization' is when a society adopts the characteristics of a fast-food restaurant. The process of McDonaldization can be summarized as the way in which 'the principles of the fast-food restaurant are coming to dominate more and more sectors of recent idea about the worldwide homogenization of cultures due to globalization. McDonaldization is a reconceptualization of rationalization and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm.