Brand alliances

Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carries three brands on their packages and cases: Dell, Microsoft Windows, and Intel. A visible example of cobranding is combining two or more of their restaurants under one roof. In many places it is not unusual to see a Taco Bell and KFC or a Pizza Hut and WingStreet combined.