A bid price is the highest price that a buyer (i.e., bidder) is willing to pay for a goods. It is usually referred to simply as the 'bid'. A bid price is the highest price that a buyer (i.e., bidder) is willing to pay for a goods. It is usually referred to simply as the 'bid'. In bid and ask, the bid price stands in contrast to the ask price or 'offer', and the difference between the two is called the bid–ask spread.