Spreadability

In media studies, spreadability is the wide distribution and circulation of information on media platforms. The term was coined by Henry Jenkins in the book Spreadable Media. Spreadability contrasts with the 'stickiness' of aggregating media in centralized places. In media studies, spreadability is the wide distribution and circulation of information on media platforms. The term was coined by Henry Jenkins in the book Spreadable Media. Spreadability contrasts with the 'stickiness' of aggregating media in centralized places.