Marketing decision support system

A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies. MKDSS assists decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors. A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies. MKDSS assists decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors. A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. This helps determine the firm's marketing mix for product software. The concepts involved in DSS were first expressed in the early 1970s by Scott Morton. These systems are used to help solve complex problems by using computer technology and can help businesses with decision making. DSS has progressed since it was first developed in the 70's. The main areas of research that DDS has developed from are theoretical and technological.