Visual semiotics is a sub-domain of semiotics that analyses the way visual images communicate a message. Visual semiotics is a sub-domain of semiotics that analyses the way visual images communicate a message. Studies of meaning evolve from semiotics, a philosophical approach that seeks to interpret messages in terms of signs and patterns of symbolism. Originating in literary and linguistic contexts, the study of semiotics (or semiology in France) has been expanding in a number of directions since the early turn-of-the-century work of Charles Sanders Peirce in the U.S. and Claude Lévi-Strauss and Ferdinand Saussure in France.