Media monitoring

Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on. Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on. In the commercial sphere, this activity is usually carried out in house or by a media monitoring service, a private company that provides such services to other companies, organisations and individuals on a subscription basis. The services that media monitoring companies provide typically include the systematic recording of radio and television broadcasts, the collection of press clippings from print media publications, the collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests. The monitoring of online consumer sources such as blogs, forums and social networks is more specifically known as buzz monitoring which informs the company of how its service or product is perceived by users.