Bluetooth Low Energy is not backward-compatible with the previous (often called 'classic') Bluetooth Basic Rate/Enhanced Data Rate (BR/EDR) protocol. The Bluetooth 4.0 specification permits devices to implement either or both of the LE and BR/EDR systems. Bluetooth Low Energy uses the same 2.4 GHz radio frequencies as classic Bluetooth, which allows dual-mode devices to share a single radio antenna. BLE does, however, use a simpler modulation system. In 2011, the Bluetooth SIG announced the Bluetooth Smart logo so as to clarify compatibility between the new low energy devices and other Bluetooth devices. With the May 2016 Bluetooth SIG branding information, the Bluetooth SIG began phasing out the Bluetooth Smart and Bluetooth Smart Ready logos and word marks and has reverted to using the Bluetooth logo and word mark. The logo uses a new blue color. The Bluetooth SIG identifies a number of markets for low energy technology, particularly in the smart home, health, sport and fitness sectors. Cited advantages include: In 2001, researchers at Nokia determined various scenarios that contemporary wireless technologies did not address. The company began developing a wireless technology adapted from the Bluetooth standard which would provide lower power usage and cost while minimizing its differences from Bluetooth technology. The results were published in 2004 using the name Bluetooth Low End Extension. After further development with partners, in particular Logitech and within the European project MIMOSA, and actively promoted and supported by STMicroelectronics since its early stage, the technology was released to the public in October 2006 with the brand name Wibree. After negotiations with Bluetooth SIG members, an agreement was reached in June 2007 to include Wibree in a future Bluetooth specification as a Bluetooth ultra low power technology. The technology was marketed as Bluetooth Smart and integration into version 4.0 of the Core Specification was completed in early 2010. The first smartphone to implement the 4.0 specification was the iPhone 4S, released in October 2011. A number of other manufacturers released Bluetooth Low Energy Ready devices in 2012.