Johny K. Johansson

Author Statistics

Papers

Citation

H-Index

i-10 index

Research Field

Stronger Yen and the United States-Japanese Trade Balance: Marketing Policies of Japanese Firms in the United States Market

Oxford University Press eBooks (1990)

Johny K. Johansson

The marketing prediction of more diversification into other markets was not helped because the United States market was too important to give up. The product line stretching at the upper-end did receive support—but the Japanese also stayed with the lower-end products. The advertising is changing—not because it is supporting a smaller set of products, but because it supports a wider product line. It is perhaps a small wonder that United States multinationals tend to go offshore and divest unprofitable ventures at a much higher rate than the Japanese.

Divestment

Wonder

Product line

10.1093/acprof:oso/9780195055382.003.0014

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Citations (1)

The Sense of “Nonsense”: Japanese TV Advertising

Journal of Advertising (1994)

Johny K. Johansson

Abstract Various explanations for the well-known “soft-sell” style adopted in Japanese TV ads are examined. The common culturally based explanation is found wanting, as is an alternative explanation based on a theory of the persuasive role of social factors in Japan. A more complete explanation draws upon the peculiar institutional arrangements which exist in the Japanese agency world and the economic function played by advertising in the Japanese marketplace.

Nonsense

10.1080/00913367.1994.10673428

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Citations (45)

International product positioning

The International Executive (1986)

Johny K. Johansson Hans B. Thorelli Erin Kelley

International marketing

International business

10.1002/tie.5060280104

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Citations (2)

A path analysis model of the advertising-sales relationship / 201

Johny K. Johansson Robert Redinger

Source

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Citations (0)

Canonical correlation, multiple regression and simultaneous systems : some equivalences and their implications / 150

Johny K. Johansson Jagdish N. Sheth

Canonical correlation

Canonical analysis

Source

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Citations (0)

International Product Positioninga

Journal of International Business Studies (1985)

Johny K. Johansson Hans B. Thorelli

International business

Position (finance)

International market

Product strategy

International marketing

Stereotype (UML)

Product planning

Source

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Citations (1)

Competition for market share in the presence of strategic invisible assets: The US automobile market, 1971–1981

International Journal of Research in Marketing (1992)

G. M. Erickson Robert Jacobson Johny K. Johansson

Unobservable

Market share

Position (finance)

10.1016/0167-8116(92)90027-i

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Citations (17)

An extension of Wollenberg's redundancy analysis

Psychometrika (1981)

Johny K. Johansson

Orthogonality

Control variates

10.1007/bf02293921

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Citations (43)

Advertising and the S-Curve: A New Approach

Journal of Marketing Research (1979)

Johny K. Johansson

A flexible class of sigmoid or “S-shaped” functions useful in estimating the relationship between advertising and sales or market share is developed. The class, called the “odds” models, consists of functions able to depict relationships ranging from diminishing returns to nonsymmetric S-curves, including different saturation levels and nonzero intercepts. Which one of the member models applies to a given set of data can be determined on the basis of the estimated advertising coefficient, and thus it is easy to identify whether or not the relationship under analysis is S-shaped.

Sigmoid function

Odds

Market share

10.1177/002224377901600307

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Citations (69)

Japanese Management: What About the “Hard” Skills?

Academy of Management Review (1985)

Ikujiro Nonaka Johny K. Johansson

Many writers on Japanese management emphasize the importance of “soft” skill, staff, style, and superordinate goal factors in managing successful organizations. It is argued here that Japanese firms face turbulent environments, making the “hard” factors of strategy, structure, and systems necessary for success. The idea of organizational learning is used to explain how Japanese firms' hard skills have equalled and sometimes surpassed those of Western firms, despite the limited professional education of Japanese managers.

10.5465/amr.1985.4277850

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Citations (77)