This study employs imprinting theory, cultural capital theory, and upper echelon theory to investigate the influence of the rural upbringing of board chairpersons on corporate R&D (Research and Development) and advertising expenditures, as well as the moderating impact of the chairperson’s marketing and financial experience in the competitive market environment. A binary dataset was compiled, comprising 1058 Chinese listed companies and 5434 board chairpersons as samples. Through multiple regression analysis, we established a link between board chairpersons’ rural backgrounds and short-term marketing expenditures. The findings indicate that chairpersons’ rural upbringing negatively affects R&D and advertising expenditures. Additionally, marketing experience exerts a negative moderating influence on R&D expenditure, whereas financial experience does not exhibit a significant moderating effect. Furthermore, the market growth rate positively moderates the relationship between the chairman’s rural background and R&D as well as advertising expenditures. This suggests that the external competitive environment may attenuate the conservative imprint associated with a rural upbringing. This study departs from the conventional paradigm of understanding short-term spending based solely on economic incentives, incorporating non-economic factors rooted in individual cognition and values. It introduces a fresh perspective to the examination of myopic spending and contributes to the exploration of how birthplace impacts corporate decision making. These findings offer a deeper comprehension of how the background of chairpersons influences firms’ decision-making behavior, providing valuable insights for top executives in crafting strategies and making informed decisions.
the core values of socialism play an ideological guiding role, theoretical guidance function and thinking stimulating effect on entrepreneurship education and education in Colleges and universities.There are many problems in the process of College Students' Entrepreneurship education.Related knowledge, entrepreneurship education of college students to strengthen and improve the management system, optimize the campus environment and pay attention to the development of entrepreneurship education entrepreneurial practice is the effective way to carry out students' Entrepreneurship Education under the guidance of socialist core values.
By collecting the daily visit data of each 5A scenic spot in China from January 1 to March 31, 2020, this paper adopted a two-way fixed-effects model to calibrate the effects of government restriction and risk perception during the pandemic. Results show that a 1% increase in government restriction level led to a 0.806% decrease in daily tourist attraction demand, while a 1% rise in individuals’ risk perception resulted in a 0.084% decline. The extent of these declines moderated by factors such as GDP, population density, urbanization rate, and attraction type. The implications of these findings are discussed.
Purpose - This study investigates how review length and sentiment impact consumers' purchase intentions, using real online reviews as the data source. The study aims to understand how the length and tone of a review affect a potential buyer's decision-making process when considering a purchase. Design/methodology/approach - A 2 (comment length: long vs. short) × 2 (comment sentiment: positive vs. negative) × 2 (product type: practical vs. hedonic) experiment was conducted. Findings - Results indicate that longer reviews have a greater impact on consumers' perceived usefulness compared to short reviews, but do not affect purchase intentions. Review sentiment is found to have a stronger impact than review length, especially for negative sentiment. The study also suggests that consumers pay more attention to reviews of practical products, and that reviews have less influence on hedonic products. Research implications or Originality - The implications of these findings are relevant for both merchants managing reviews and consumers reviewing products.The results of this research could help businesses and marketers optimize their online review strategies to maximize their impact on consumer behavior.
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